Stockholm, Sweden – June 16, 2024 – Taylor Swift’s three-night residency at Stockholm’s Friends Arena Stadium has proven to be a massive success, not only for the singer but also for the city itself. According to Swedish media reports, Swift’s sold-out shows brought in a staggering €220 million (2.6 billion SEK) in revenue for Stockholm.

This figure dwarfs the revenue generated by other major artists who have performed at the venue recently. Beyoncé’s summer shows brought in €21 million, while Lady Gaga’s Chromatica tour only managed €12 million. Swift’s shows were ten times more lucrative than Beyoncé’s and nearly twenty times more profitable than Lady Gaga’s.

The impressive revenue numbers are backed by equally impressive attendance figures. A total of 180,000 people attended Swift’s three shows, with each night reaching the venue’s full capacity of 60,000. This achievement surpasses the previous attendance record held by Bruce Springsteen since 2013 (169,000).

Swift’s Stockholm residency has cemented her status as a music industry legend. With record-breaking attendance and a massive economic impact on the city, her “Eras Tour” continues to be a force to be reckoned with.

According to Swedish Media, Taylor Swift’s three performances at Stockholm’s Friends Arena Stadium “raked in a staggering €220M (2.6B SEK) in revenue for the city”.
This amount is tenfold what Beyoncé brought in during her summer shows (€21M) and almost twenty times what Lady Gaga generated with her Chromatica tour (€12M).
The article also reveals that the total attendance for Taylor Swift’s performances was “180K people, with each night reaching the venue’s full capacity of 60K”. This achievement has allowed Swift to surpass the attendance record previously held by legend Bruce Springsteen since 2013 at the venue (169K).
Taylor will always be the legendary music industry👑