Kelce has built up a pretty massive net worth and career earnings, but Swift doesn’t have a set salary, and her income can vary a lot depending on whether she’s dropping a new album, on tour or involved in other projects. However, her boyfriend’s earnings pale in front of her.
CelebrityNetWorth (CNW) suggests she rakes in around USD 150 million annually, which is probably more than Kelce will earn throughout his entire time with the Chiefs. Forbes also reported that Swift made about USD 92 million in 2022, showing that her earnings fluctuate significantly from year to year compared to Kelce’s.
The “Fortnight” singer’s rising wealth has increased considerably following the success of the first leg of her The Eras Tour, which resulted in USD 190 million in profit for her after taxes. She earned around USD 13.6 million per concert and with over 150 concerts worldwide, the tour is expected to generate more than USD 2 billion in ticket sales alone, according to a 2023 Forbes report.
The subsequent Taylor Swift: The Eras Tour became one of the highest-grossing concert films, as the singer continued dominating music charts and streaming platforms with her multitude of releases.
Swift has made most of her envious fortune through her successful career as a country and pop artist. She’s sold over 100 million records globally and holds the title of the most-streamed female artist on Spotify in 2023, with over 26.1 billion streams. Her stadium tour tickets and merchandise fly off the shelves, adding to her wealth. Additionally, her 11th studio album, The Tortured Poets Department, went on to become the best-selling album of 2024 within 48 hours of its release in April. It became the fastest album to surpass 1 billion global album streams in history.
The ‘Taylor Effect’ on Kelce’s net worth
From the time Swift went public with the tight end on 24 September 2023 to 22 January 2024, she generated a whopping USD 331.5 million in brand value for the Chiefs. This phenomenon, popularly dubbed as “The Taylor Swift Effect” by entrepreneur and investor Joe Pompliano, led to a 400 per cent increase in Travis’ No. 87 jersey sales, via the Fanatics network of sites, including NFLShop.com. Some reports even indicate that this effect resulted in a 20 per cent boost in sponsorships, as noted by The Wrap.
The NFL’s TV ratings saw a massive spike as well, particularly among women. They recorded the highest regular-season viewership from female fans, with a 53 per cent increase among teenage girls and over 2 million women of all ages tuning in since Swift started attending games, as reported by Reuters via CBC. This surge means more advertising opportunities both on TV and in stadiums.
Currently in her mid-30s and still at the peak of her fame, Swift is likely to keep climbing up in her career. At present, her music catalogue is valued at around USD 500 million, and that number is expected to grow as she continues to re-record her earlier albums to gain control of their masters and release new music.
Travis Kelce and Taylor Swift’s brand endorsements and merch sales
Kelce earns USD 5 million annually from partnerships with McDonald’s, Nike, Papa John’s, Bud Light, State Farm, and others. In 2023, he appeared in more commercials for DirecTV, State Farm and Pfizer.
In 2022, the Kelce brothers launched a weekly podcast called ‘New Heights with Jason and Travis Kelce’ which has seen immense popularity in just two years. In August 2024, they signed a 3-year, USD 100 million deal with Amazon’s Wondery podcast service, which has further contributed to the spike in Kelce’s net worth, according to CNW. Interestingly, according to Spotify, inquiries for “Travis Kelce” saw a rise by more than 1,300 per cent on the streaming service after Swift attended one of the Chiefs games initially.
When it comes to social media, Kelce has 6.8 million followers on Instagram, while Swift has a staggering 283 million. Although these figures aren’t directly comparable, the tight end might benefit more from his Instagram presence through ads, as he engages in several brand endorsements. He also runs a clothing line called Tru Kolors Brand, and his podcast “New Heights” features merchandise that tends to sell out quickly.
On the other hand, Swift is projected by Dow Jones, one of the most commonly followed equity indexes, to earn around USD 25 million in endorsements in 2023, thanks to her partnerships with major brands like Capital One, Coca-Cola, Target and Apple. She consistently sells out merchandise at her concerts and online, with venues opening days in advance to allow fans to grab T-shirts, sweatshirts, limited-edition CDs, vinyl records and more. In October 2023, Bloomberg reported that Swift generated an impressive USD 370 million from concert sales and merchandise.
